The diffusion of innovations is a quite simple really. A theory from communicatoins scholar Everett Rogers, it explains that society will adopt new technology after putting it through this process:
The amount of convincing that a person needs to adopt the technology places them in 5 categories:
- Innovators: those that are on the cutting edge of technology.
- Early adopters: not as extreme as innovators but adopt quickly
- Early Majority: Pragmatically view new the technology. They look at the tech logically and assess the damage it will make on their pocket
- Late Majority: ‘On the tail-end’ of the adaptation scale. They tend to be more skeptical of the tech
- Laggers: Will only adopt if the rest of society has them and they become outcasts
Personally, I side with the early adopters. I’m willing to risk a little green on something new and shiny but not so much that I’ll stand outside for 3 days for it. As for risk taking in the endeavor, just take a look at my ebay account. I’ve shown my faith in God many a time over there.
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